Recycled Propaganda as street art in January 2014.
FIELD NOTE: Artist Izaac Zevalking two-year mark of working First Friday was profiled in the Las Vegas Sun. Through his Recycled Propaganda inventory of strong graphic design on prints, t-shirts, and stickers, he invites everyone to question everything and stir up cultural provocation. He’s also a street artist. On a wall adjacent to Atomic Liquors he had a mural of a winged aerosol can with a thought bubble quoting Albert Einstein: “The secret to creativity is knowing how to hide your sources.” It’s gone now. The evidence of his creative process destroyed. The abandoned building and mural was razed in the weeks leading up to Life is Beautiful Festival 2014.
The concept behind his art is to allow people to think uninhibitedly about social, cultural and historical issues, reported the Las Vegas Sun. “Everything has an answer here. Everything is either wrong or right, black or white, and art is not like that,” Zevalking said in the interview. “My designs can have five different meanings.” With that permission to question everything, I get to think that the meaning of his style isn’t driving home social and political messages, but knowing how protest and commentary defines the work. That’s where the real cleverness is. Zevalking’s title, Recycled Propaganda, is an honest brand of ideas revisited and conviction of thoughts sampled to become well-crafted pop-subversiveness suitable for framing.