The Cosmopolitan casino will use some of their billboards and tickers to send large-scale love notes created by contemporary British artist Tracey Emin. It starts today and runs every hour for 3 minutes. Declarations like “I promise to love you,” written as a neon message on a LED platform, is part of “Pause,” a project that co-opts the advertising for moments of public art.
“I write a lot and when I was younger had a great deal of enjoyment reading 13th century esoteric love poems," said Emin during her exhibition “Tracey Emin: Angel Without You” at Museum of Contemporary Art, North Miami in 2013. "Many of my neons are love poems but not being sent to one individual but to many."
"24 Hours Later"
Las Vegas Boulevard
and Harmon Avenue
October 2, 2017
Serigraph Print on Rives BFK, 18"x12"
Edition of 50