Just past high noon at the Town Lodge. Oct. 16. Photo: Paint This Desert
FIELD NOTES: Street artistry is a rare path for graphic designer/artists to be read as a contemporary fine artist, even if their influence recalls commercial typography and signage, as it is with Maser. Raised in Ireland and paints globally he's currently, so to speak, artist-in-temporary-residence at the former Town Lodge Motel. His Life Is Beautiful mural is underway in the courtyard where his crew is following the shade to paint uncompromising color crafted to play off the perspective of the building.
The graffiti connection is clear. The design interrupts space. What is different with Maser is how he engages viewers who undergo a sense of urban immersion. It's not a single self-contained thought in occupied space, or a private conversation between graffiti artists that makes viewers an eavesdropper. Maser’s hard lines are a Ruscha/Bauhaus-like chat about functional form that in the courtyard of old Las Vegas architecture for travelers is shaping into a direct social conduit between viewer and space.
ABOVE: Luis Varela Rico