Photo: Ed Fuentes
Lily Sandoval, Joel Sandoval.
“Lemonade Stand” (2017)
South Decatur Blvd, Las Vegas, NV
Lily Sandoval, 7, and her brother, Joel, 8, spent a weekend morning raising funds for a trip to Glowzone they requested. When driving down South Decatur Boulevard they be spotted in the distance and you instantly knew what they were doing; operating an old-fashioned lemonade stand. It can be read as a simple art installation of pure Americana, a breath of innocence in a city built on roadside vernacular.
“Lemonade Stand” leads with the white sign with handwritten typography--a soft script that calls for a full font family. It was framed by negative space of the sign, and a vivid yellow plastic tablecloth that is in concert with matching balloons. Lily didn’t shy from waving from her curbside post, and wore a pink and orange striped t-shirt that worked with the pop-up retail environment. Joel carried his big brother authority wearing black and grays that supported his duties of silent partner.
Nearby the district manager stood with them; and she was the one who first suggested the two earn their entry fee for any requested outings. She kept the shift to be under two hours. As I left, with a cup of each flavor, a large white sedan pulled up behind me to take advantage of the curbside service.
ABOVE: Luis Varela Rico