Cheech Marin. Photo PtD
FIELD NOTES: Cheech Marin joined in the ceremonial announcement that the Southern California museum that will bear his name and house his collection of Chicano Art reached a milestone. A $3-million capital campaign was started to fulfill a memorandum of understanding for the Riverside Art Museum, the City of Riverside, and the Cheech Marin Center for Chicano Art, Culture & Industry. Boosted by a $600,000 donation from Altura Credit Union, who hosted the Thursday morning press conference, the “Reach For the Cheech” campaign announced it has a total of $3,168,000.
“We want everybody to be included, whether you donate five cents or more,” said Cheech at the conference. “We want you to feel part of this.” After the conference Cheech repeated his ideology that Chicano Art is American art. “My goal is to expand the definition of Chicano Art because we want more people and inclusiveness,” he said.
The Cheech has already been felt. At the Riverside Art Museum, who will be the administrators for The Cheech, the exhibition “4 Threads” is currently running and features new contemporary Chicano Art by Jamie Chavez, Gerardo Monterrubio, Jaime Muñoz, and Jaime “GERMS” Zacarias.
As much as this is a story from my hometown of Riverside, it can also impact Las Vegas art colleagues who often travel to Los Angeles to take in museums and galleries. Riverside is 60 miles east of Los Angeles, and just under a four hour drive from Las Vegas; there was a direct invitation from Cheech. “We go there to see you, you know. So come here to see us.”
The Cheech Marin Center for Chicano Art, Culture, dubbed The Cheech, will be in a 61,420-square-foot facility that is currently the Riverside Public Library main branch. Photo: PtD
Previously at KCET: "The Getty, the Broad and Now 'the Cheech'?"
ABOVE: Luis Varela Rico