Photo: Ed Fuentes
Lily Sandoval, Joel Sandoval.
“Lemonade Stand” (2017)
South Decatur Blvd, Las Vegas, NV
Lily Sandoval, 7, and her brother, Joel, 8, spent a weekend morning raising funds for a trip to Glowzone they requested. When driving down South Decatur Boulevard they be spotted in the distance and you instantly knew what they were doing; operating an old-fashioned lemonade stand. It can be read as a simple art installation of pure Americana, a breath of innocence in a city built on roadside vernacular.
“Lemonade Stand” leads with the white sign with handwritten typography--a soft script that calls for a full font family. It was framed by negative space of the sign, and a vivid yellow plastic tablecloth that is in concert with matching balloons. Lily didn’t shy from waving from her curbside post, and wore a pink and orange striped t-shirt that worked with the pop-up retail environment. Joel carried his big brother authority wearing black and grays that supported his duties of silent partner.
Nearby the district manager stood with them; and she was the one who first suggested the two earn their entry fee for any requested outings. She kept the shift to be under two hours. As I left, with a cup of each flavor, a large white sedan pulled up behind me to take advantage of the curbside service.
"24 Hours Later"
Las Vegas Boulevard
and Harmon Avenue
October 2, 2017
Serigraph Print on Rives BFK, 18"x12"
Edition of 50